Since joining Facebook,
not much has changed for WhatsApp but something remains constant. It is the increasing number of users that take advantage of the instant messaging app worldwide.
Just recently, WhatsApp became free for all; meaning there would be no annual subscription payment even though I never paid for it. The validity period keeps auto-extending. Is it just me?
The big news today for the WhatsApp team (and Facebook too) is that they have reached a database of 1billion active WhatsApp users on the four corners of the earth. A big feat if you ask me. If I remember well, the last number we recorded was about 600,000 users.
Mark Zuckerberg took his humble self to Facebook and declared:
WhatsApp’s community has more than doubled since joining Facebook. We’ve added the ability for you to call loved ones far away. We’ve dropped the subscription fee and made WhatsApp completely free. Next, we’re going to work to connect more people around the world and make it easier to communicate with businesses.
There are only a few services that connect more than a billion people. This milestone is an important step towards connecting the entire world.
Now the question is: with the large database of users acquired and the great no-more-subscription-fees update, will Facebook be tempted to push their ads to WhatsApp users?